PPB June 2016

Wearables are the most remembered cat-

egory of promotional products, and caps and

headwear make up about 25 percent of that

category, according to PPAI research.

Generating about 443 ad impressions per

month with logos front and center on the

wearer’s head, headwear is a category you def-

initely want to incorporate in your clients’

promotions.

Gary Mosley, vice president at Houston,

Texas-based Kati Sportcap (UPIC: KATI),

says many distributors are intimidated by

selling caps to their clients. “They get over-

whelmed by the sheer amount of options.”

But, he says, “If you know your basics and the

general questions to ask,” you’ll have no prob-

lem matching your client’s objectives and

audience with a perfect cap option. Read on

to make sure you’re up to speed on this popu-

lar segment of the wearables market.

16 •

PPB

• JUNE 2016

INNOVATE

EYE ON

APPAREL

TAKE A LOOK AROUND at

any outdoor event and you won’t

find many people without a brand-

ed cap. No longer only the domain

of athletes, caps complete the look

of every athleisure outfit and make

people feel part of whatever team,

company or event their cap adver-

tises. It’s safe to say that caps are

the workhorses of the promotional

headwear category.

CAP-ITALIZATION

HOW TO PICK THE RIGHT CAP FOR

EVERY PROMOTION

By Julie Richie

STRUCTURED

These caps usually have buckram (a stiffened cotton fabric liner) inside the

front two panels that provide the structure and form. Structured caps have anywhere from a low

to high profile. “Structured caps are what you probably think of when you picture a traditional

baseball cap or trucker cap,” says Mosley.

Caps 101

– The Basics

THERE ARE TWO MAIN

TYPES OF CAPS: