PPB June 2016

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1Who will be the end user?
This will dictate whether or
not you choose a structured
or unstructured cap. To find out
end-users’ preferences, do your
research. For example, if it’s a golf
tournament, watch some golf on
TV or take a look at a golf maga-
zine. From that research, you’d
know that most professional
golfers wear an unstructured cap
with a curved bill. But for a surf or
skateboard event, you would likely
choose a structured, flat-billed cap
based on a quick Google search of
the people involved in those types
of events. For hunters, you might
choose a structured camo trucker
cap based on what popular TV
hunting show personalities wear.
EYE ON APPAREL
18 • PPB • JUNE 2016 INNOVATE
Sunny days call for the new Clutch Rip-Stop Sport Cap. The
Vansport™ moisture management mesh sweatband keeps sweat
from trickling down your face. An adjustable Velcro® brand hook-
and-loop fastener gives flexibility to accommodate most adult head
sizes. Colors available include black, navy, gray and white.
Vantage Apparel // UPIC: vantage //
ASK THESE FIVE
QUESTIONS TO FIND
THE PERFECT CAP
MOSLEY SAYS ASKING THE FOLLOWING QUESTIONS WILL
HELP YOU NARROW DOWN CAP OPTIONS TO PRESENT
FOR ANY PROMOTION OR EVENT:
With an unstructured low profile for a
relaxed and comfortable fit, the light-
weight Epic washed twill cap is
the ultra-lightweight version of the
original Epic. The pre-formed memory
visor keeps its shape and the short
Velcro® brand hook-and-loop fastener
is dyed to match the hat color. Colors
include black, citrus, khaki, lime,
mango, Nantucket red, navy, ocean,
soft yellow, tidal blue and white.
Ouray Sportswear // UPIC: Ouray //