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JANUARY 2016 •
PPB
• 65
5
“What skill sets will
my business need in
three to five years?”
Jeffrey Batson, CAS
President, Next Products, Inc.
6
“At this point in time,
what things matter most
for the success of my com-
pany? Do I have the right
people to get the job done
quickly, effectively and
optimally? If not, what
am I going to do about it?”
Ross S. Silverstein
President & CEO, iPROMOTEu
7
“When my customers
choose to buy from
someone else, what
(other than price) is the
motivator?”
Mary Jo Tomasini, MAS
CE Competitive Edge, LLC
8
“What are the three
most important things
we need to offer deci-
sion makers who want
to buy promotional
products in 2016 and
beyond?”
Jim Franklyn
VP of Sales and
Marketing/Partner, InkHead
Promotional Products
9
“How do we stay
relevant in an industry
that is becoming ever
more affected by
advances in technology?”
John Houlding
President, Cotton Candy, Inc.
10
“
Would my customers
refer/promote our
company to others?”
Jim Hagan
President, Sweda Company LLC
11
“How do I
continue
a consistent
growth trend?”
C.J. Schmidt
President, Hit Promotional
Products
12
“What is more
important: increasing
my actual revenue
or my actual profit?”
Rosalind Plummer, MAS
V.P. Sales and Marketing,
Clearmount
Hagan adds,
“I think about
this one every day.”
15
TOUGH
QUESTIONS