PPB January 2016

68 / 124

13
“What is the single
biggest opportunity and
what is the single biggest
risk to my company in
the upcoming year?”
Jonathan Isaacson
CEO, Gemline
14
“How am I going
to go to market?”
Bonni Sandy
CEO/President,
Dard Products, Inc.
Sandy explains: “[These are]
your key points that separate
you from everyone else.”
15
“ Are we addressing the
real needs and wantsof our customers?”
Joe Fleming
President, Hub Pen Co.
Fleming explains: “What we
perceive as important may
not be what’s important to
them.”
66 • PPB • JANUARY 2016 GROW
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smartest questions
business owners
should be
contemplating?
Tell us at
and we’ll share
your thoughts in
an upcoming issue.
15
TOUGH
QUESTIONS