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MARKET TO MARKET
42 •
PPB
• SEPTEMBER 2015
GROW
A college admissions recruiter
wanted to encourage prospec-
tive students to explore all the
college’s facilities and what they
have to offer. So he challenged
them to a campus scavenger
hunt that required selfies. The
recruiter provided
selfie sticks
to 25 students as a thank-you
for participating in the hunt,
and those who completed the
scavenger hunt with their selfie
stick received a discount
coupon to use at the college
bookstore. As a result of the
challenge, the college saw an
increase in enrollment.
Source: Beacon Promotions
A nationally recognized univer-
sity wanted to generate new
applications from prospective
students, so it chose an
embroidered luggage tag
that
displayed the university’s name
and logo, and distributed it
during campus tours.
Source: Suntex Industries
The University of Nebraska was looking for a way to increase
buzz about its new intramural sports programs on campus. To
capture attention, the campus recreation department gave
music download cards
to every student on campus. On the
back of each card, instructions directed students to a customized
website for the university. When the students entered the site
they were asked their level of interest in intramural sports. Once
the questions were answered, each recipient was able to
redeem the free music download. The information received
online enabled the recreation department to gauge the future
success of the intramural program.
Source: Media Tree
CASE STUDIES