PPB September 2015

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SEPTEMBER 2015 • PPB • 43
MARKET TO MARKET
Make a journal even more personal
with custom school colors, campus
maps, a letter from the school presi-
dent, die-cut bookmarks and more.
The Book Company UPIC: BOOKCO
Multi-task like a boss with a three-in-one
writing instrument that’s composed of a
rubber capacitive touch stylus, twist-action
black ballpoint pen and hidden chisel-tip
highlighter. Sweda Company, LLC UPIC:
SWEDA
Quick Tips For Collegiate Promotions
Embrace Mobile
Marketing Students
and faculty are making
the most of their
mobile devices. Reach
out to the college set
with mobile campaigns
that can be paired with
physical products and
incentives.
Keep Messaging
Short And Sweet
Between disc golf and
geology finals, students
are busy. Keep promo-
tional messages concise
and to the point. A lit-
tle wit goes a long way,
too.
Be Authentic With
Your Pitch Everyone’s
trying to sell some-
thing to the fresh-faced
college co-ed with a
brand new credit card.
But even the newest of
newbies can spot a
fake, so be real in your
pitch and acknowledge
your place among the
generations.
Perfect The Product
Many young people
might be early adopters
of new technology, but
they don’t have time to
fiddle with halfway-
decent products. Give
them something that
works right the first
time, and you’ll gain a
loyal consumer and a
lifetime of referrals
from the get-go.
Appeal To Parents
Parents of many col-
lege students still hold
the purse-strings, and
they aren’t about to let
their offspring get
taken for a ride. Sell
the benefits to mom
and dad first, because
they are more cost-
conscious and more
likely to be the ones
handing over the cash.
Go to the head of the
class with these products.