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SEPTEMBER 2015 •
PPB
• 41
58
Defraying
The Cost of
College
FEATURE STORY
48
Pen Potential
EDITOR’S PICKS
Check out these case
studies to see how
promotional products
have been used by
university and alumni
group clients.
The University of Wisconsin-
Oshkosh wants to help incom-
ing students
keep track of
their mobile devices
, so it has
begun offering for sale a
Keyfetch kit to help expedite
the return of lost items.
Considered by school officials
to be an enhanced addition to
standard lost-and-found poli-
cies, the Keyfetch kits consist of
a bag tag, a keytag and two
decals—all decorated with the
school’s logo and an anony-
mous individual ID number.
People are essentially
good,” says Mike Schenker,
MAS, Keyfetch vice president of
promotional products “They
want to do the right thing and
return something that they find.
But time is tight, and if the
lost-and-found [office] is across
the campus, they might be
less inclined to make the effort.
The Keyfetch system is simple,
and it’s immediate.”
Source: Keyfetch
An alumni association sent a
composition notebook
to all
alumni along with a request for
annual donations to be used for
ongoing campus improvements.
The cover of the notebook was
watermarked with a link to a
YouTube video featuring
previous projects the alumni
association had undertaken.
Instructions for downloading
the free Digimarc Discover app
and scanning were added
inside the front cover.
Source: Drum-Line
Guests at Jacksonville University’s inaugural Legacy Luncheon were
presented with a
custom-minted coin
that marked the occasion.
The custom coins were a unique alternative to engraved plaques
and upscale pen sets that might typically have been handed out at
such an event. “The recipients really appreciated the commemora-
tive coins” says Natalie Berman, advancement communications
coordinator for the university. “They were a unique memento,
which was our goal.”
Source: Osborne Coinage
CASE STUDIES
PHOTO BY MAHATHIR MOHD YASIN / SHUTTERSTOCK