Previous Page  50 / 124 Next Page
Information
Show Menu
Previous Page 50 / 124 Next Page
Page Background

RITING INSTRUMENTS ARE THE

second best-selling promotional prod-

uct, comprising nine percent of total

promotional product sales, according to

PPAI’s 2014 Annual Estimate of

Distributor Sales. What makes them so popular as promo-

tional products? Pens and pencils are necessary and use-

ful—and visible. They’re small enough to fit in a purse or

briefcase and carry with you. Additionally, PPAI’s Study of

Writing Instruments in U.S. Households, published in 2012

and available at

www.ppai.org

, found that even with

increased smartphone and tablet usage, 87 percent of

respondents still use a pen at least once per day. These

reasons and more are why writing instruments provide a

perfect branding opportunity.

As technology has become increasingly integrated into

our lives, more and more companies are offering writing

instruments that have multiple features and functions. Pens

include highlighters, styluses, USB connectors, laser pointers

and flashlights—the opportunities for additional functions

are seemingly endless. And coming up with creative cam-

paigns including these multi-function pens and can make

you and your customers stand out from the crowd. Here’s a

sampling of writing instruments that do more than just write.

W

MULTI-FUNCTION WRITING INSTRUMENTS STAND OUT FROM THE CROWD.

By Julie Richie

EDITOR’S PICKS

48 •

PPB

• SEPETMBER 2015

GROW

Pen

Potential