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4

Perspectives

Experience. Pass It On.

8

Feedback

INNOVATE

10

Profile

Larry Abels, Selco

12

Eye On Apparel

Hoodies and sweatshirts

17

Question

21

Management

Scams: Are you the next victim?

GROW

34

Market To Market

Creative Services

40

Editor’s Picks

Bags

THINK

56

Fast Forward

About That Business Model … • Five Minutes With

Donna Novitsky • Bizwords • Stick With Us • Which

Celebrity Designed These Travel Mugs? • What Your

Browser Says About You

61

Product Safety

Why the CPSC mandates enhanced safety programs

65

Personal Development

What yoga has to offer us all

68

Promotions

How distributors help clients promote and celebrate

their home turf

CONNECT

76

Inside PPAI

80

Close Up

Melissa McCauley

82

Day In The Life

Scott Perry

84

Snapshots

88

People News

90

Datebook

92

New PPAI Members

96

Sponsored Content

100

Pop Quiz

MAY 2015 •

PPB

• 3

CONTENTS

ON THE COVER:

Cover illustration by Palto

CONTENTS

/ May 2015

The Official Business Monthly Of Promotional Products Association International

70

THINK

Pricing In The Promotional

Products Industry

A look at various models and their benefits and

challenges for distributors and their clients

By Aaron Moscoe

48

GROW

Be The Expert Your Clients

Crave

Are your clients targeting trade shows? You should

too.

Fourth in a five-part series

By Paul Kiewiet, MAS+, CIP, CPC

26

INNOVATE

Avert The Talent Gap

Cultivate these six critical skills for the new era in

marketing

By Michelle M. Smith, CPIM, CRP

BE A WINNER!

PAGE 100

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