5 / 104
4
Perspectives
Experience. Pass It On.
8
Feedback
INNOVATE
10
Profile
Larry Abels, Selco
12
Eye On Apparel
Hoodies and sweatshirts
17
Question
21
Management
Scams: Are you the next victim?
GROW
34
Market To Market
Creative Services
40
Editor’s Picks
Bags
THINK
56
Fast Forward
About That Business Model … • Five Minutes With
Donna Novitsky • Bizwords • Stick With Us • Which
Celebrity Designed These Travel Mugs? • What Your
Browser Says About You
61
Product Safety
Why the CPSC mandates enhanced safety programs
65
Personal Development
What yoga has to offer us all
68
Promotions
How distributors help clients promote and celebrate
their home turf
CONNECT
76
Inside PPAI
80
Close Up
Melissa McCauley
82
Day In The Life
Scott Perry
84
Snapshots
88
People News
90
Datebook
92
New PPAI Members
96
Sponsored Content
100
Pop Quiz
MAY 2015 •
PPB
• 3
CONTENTS
ON THE COVER:
Cover illustration by Palto
CONTENTS
/ May 2015
The Official Business Monthly Of Promotional Products Association International
70
THINK
Pricing In The Promotional
Products Industry
A look at various models and their benefits and
challenges for distributors and their clients
By Aaron Moscoe
48
GROW
Be The Expert Your Clients
Crave
Are your clients targeting trade shows? You should
too.
Fourth in a five-part series
By Paul Kiewiet, MAS+, CIP, CPC
26
INNOVATE
Avert The Talent Gap
Cultivate these six critical skills for the new era in
marketing
By Michelle M. Smith, CPIM, CRP
BE A WINNER!
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