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industry’s issues. “He is leading the

effort on healthcare reform and is a

tireless supporter for small business,”

adds Ness.

Devin Martin, account manager

at Advance Corporation in Minnesota,

joined Ness for a visit to the office of

Sen. John Thune (R-SD), and they met

with senior staff counsel Mark Warren.

Martin says, “He was very familiar with

our industry and the issues we are

talking about, having worked on the

CAMP bill a few years back.”

The border adjustment tax factored

into many of the conversations

L.E.A.D. delegates had while in D.C. Carrie

Laufenburg, MAS, director of key accounts

at The Magnet Group and attending L.E.A.D.

on behalf of TSPPA, visited with most of

the legislators representing the regional

association’s membership. She says, “When

discussing the border adjustment tax with

Sen. Rand Paul’s (R-KY) staff, they were

able to give examples of how other industries

would be negatively affected. They were the

only office to do this and they were also the

only office that seemed to have a full grasp

on the negative impacts to the consumer. I

then showed them the infographic PPAI

provided on the cost of a promotional

backpack before and after the proposed

tax. They were amazed at how much it would

affect items in our industry and appreciated

the research our group has put into this

proposed bill. Sen. Paul is against the tax

and recognizes the detriment it would do not

only for small businesses across the nation,

but also to the 392 promotional products

businesses in the state of Kentucky.”

Dan Reading, vice president at In

The Bag Promotions, visited several of his

Idaho officials as part of the delegation

from Northwest Promotional Marketing

Association. “It was a great start to L.E.A.D.

with a flurry of meetings with our senators

and representatives,” he says. “There was a

lot of buzz about the border adjustment tax,

but it died down a bit after President Trump’s

tax proposal was published. It is still an issue

we will talk about in our meetings, as these

things never seem to really go away.” Reading

said he was also surprised to see one of his

customer’s logos on another visitor’s business

card. “It was a logo of a company that we

did a t-shirt order for just last week!” he says.

“It made for a great opener to the power of

promotional products in my meeting.”

Before beginning Wednesday’s

afternoon appointments, L.E.A.D.

volunteers gathered for lunch and to

hear a presentation on tax reform and

small business by Paula Calimafde, a

partner at Paley Rothman in Bethesda,

Maryland, and chair of the Small

Business Council of America. The

next morning, as part of L.E.A.D. PPAI

recognized Sen. Gary Peters (D-MI) as

its 2017 Legislator of the Year. Elected

in 2014, Peters was presented with the

award in appreciation of his history of

serving the needs of the promotional

products industry by encouraging economic

stability and growth through advocating for

small business, promoting manufacturing

and preserving jobs.

Dana Geiger, VAPPA executive director

who worked with both Team Virginia and

Team Maryland/Delaware this year, sums

up her efforts at the Capitol: “Year after

year, I am reminded of the importance of

continuing these conversations with our

legislators and increasing awareness about

the value of promotional advertising. With

tax reform at center stage, staff members

were very interested in our position on

the border adjustment tax as well as our

position on advertising expenditures and

how the proposed legislation could affect

our industry. The productive meetings

reinforced the fact that every voice truly

does make a difference.”

Pennsylvania team members with Rep. Ryan Costello (R-PA), center.

From left are Larry Whitney, Bruce Korn, Sharon Willochell, CAS, Charles

Machion and George Jackson.

Taking in the spectacular view from the Speaker’s Balcony (located off the Speaker of the

House’s office suite) are George Jackson; Sharon Willochell, CAS; Mary Jo Tomasini, MAS;

Rep. Warren Davidson (R-OH; Mitch Rhodus; Brittany David, CAS, and Charlie Stevens, MAS.

Jeff Marks, Harold Wood, Rep. Morgan Griffith (R-VA)

and Craig Dickens discuss the issues.

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JUNE 2017

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