PPB June 2017

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GSD&MFounder
Roy Spence
Tapped As NALC
Opening Speaker
Roy Spence, founder and chairman of
GSD&M Advertising, and CEO of the
Purpose Institute, will be the opening
general session speaker at the PPAI
2017 North American Leadership
Conference (NALC) August 13-
15, at the Four Seasons Hotel in
Austin, Texas.
Spence’s presentation focuses
on strategic foresight, currently a hot
topic in the business world. He will
share key insights and lessons from
the leaders he’s worked with over the
years, and present actionable ideas to
inform decisions that build business
success. Audience members can
expect a session that explores
core values and purpose, and how
these influence the difference an
organization makes locally, nationally
and globally.
For more information on NALC
and to register, and to view a video
from Spence on his background
and his core message of strategic
foresight, visit .
Follow him on Twitter @RoySpence.
a webinar for MiPPA members, “The
Lessons of 100%: Strategies to Reduce
Client Friction to Sell More.”
• SAAC held events every night of
Promotional Products Work! Week, five
of which were Next Gen events geared
toward industry members under age 35.
SAAC also partnered with Ceramic Source
in Vernon, California, for a factory tour.
• HPPA joined with suppliers Hirsch Gift,
Inc. and Landes, Inc. to give the regional
association’s members the opportunity for
a closer look at the suppliers’ Houston,
Texas, facilities. At Hirsch Gift’s tour,
attendees were joined by representatives
from the offices of Sen. Ted Cruz, Rep.
John Culberson and Texas State Rep.
Gene Wu, and collected products for
donation to local charities Broken Walls
and Richmond State School.
• UMAPP and its distributor members
attended a pair of factory tours hosted
by Webb Company and Storm Creek,
giving them a closer look at the Minnesota
suppliers’ operations.
Barnett says, “The education
component of PPWW is the most critical
because that is where people learn the
new skills they need to better define and
grow their businesses. With our new push
for public identification of promotional
product use, industry members must arm
themselves with the latest information to
ensure they can effectively deliver the
message of what they do and who we are.”
Industry companies also held events in
support of PPW! Week across the country.
Distributor Geiger hosted two presentations
on the industry at healthcare provider
clients’ facilities in North Carolina. Janet
McMaster, MAS, Geiger’s regional sales
vice president, says, “A lot of work and
planning went in to these events. Dozens of
spec samples were prepared and displayed
promoting the value, effectiveness and
impact that branded products make;
from showing appreciation to employees,
assisting in raising patient perception and
scores, helping with community outreach of
services available, and of course recruiting
purposes. We were pleased to speak with
nearly 50 buyers during the two days.”
Facilisgroup celebrated PPW! Week
with a contest on its Facebook page. The
management consulting and technology
services group asked its partners to submit
videos showing how promotional products
can be incorporated into summer vacations,
team fundraising events or team sports.
PPAI staff members also hit the road in
celebration of PPW! Week. They traveled
to locations across the Dallas-Fort Worth
area to meet with a wide range of member
companies and tour their facilities. They
delivered gifts and snacks, discussed
promotional products and the benefits they
deliver to advertisers, and learned more
about the companies and what they do.
Tools and information to participate
in the Get In Touch! campaign are still
available for download at
get-in-touch-campaign.
PPAI Diversity Development and Engagement Manager Seth Barnett joined PPAChicago to offer its members
education on reaching out to and working with new demographic markets.
Roy Spence
| JUNE 2017 | 89