PPB June 2017

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In April, the promotional products industry

turned out in a big way for the fifth annual

Promotional Products Work! Week (PPW!

Week). Companies, regional associations

and professionals across the industry came

together to raise awareness of promotional

products’ role in advertising and marketing,

and to deliver the message that promotional

products work to advertisers, marketers and

media buyers.

This year, PPW! Week, April 24-28,

tapped into the successful and growing

Get In Touch!

campaign, the industry’s

first-of-its-kind, multiyear multimillion-

dollar branding initiative targeted

directly to promotional products buyers.

The campaign is designed to increase

awareness and enhance the overall

perception of promotional products and

direct a larger share of advertising dollars to

the industry.

Over the course of five days, PPW!

Week suggested five ideas to help members

speak up for the promotional products

industry: Day One, host an open house,

meet-and-greet or company tour; Day Two,

advocate for the industry by speaking to

colleges, clubs or business groups about

promotional products industry careers or

the power of promotional products; Day

Three, designate a day of service to support

a local charity or cause; Day Four, share

the industry’s impact on the economy with

legislators, politicians and government

officials—this day coincided with PPAI’s

Legislative Education and Action Day on

Capitol Hill in Washington, D.C.—and Day

Five, partner with industry suppliers and

regional associations and host a customer

appreciation day.

As always, the regional

associationsstepped up for PPW! Week,

hosting networking and education

events, joining with industry companies

for factory tours, and connecting with

their communities to speak about the

effectiveness of promotional products and

support local charities.

• PPAChicago members joined Toddy Gear

and alphabroder for tours of the suppliers’

facilities, and PPAI Diversity Development

and Engagement Manager Seth Barnett

presented an education session on

attracting, engaging and retaining young

staff, and managing the Millennial

market. PPAChicago also hosted a free

luncheon as a thank-you to its members

and held a charity drive in support of the

Riverside Foundation.

• MiPPA’s Patrick Kelleher of Headfirst

Printing and other distributors in the

Plymouth, Michigan, area shared the

industry’s story with the Plymouth

Chamber of Commerce. Members also

toured AmeriFoam’s factory alongside staff

from the office of Rep. John Moolenaar,

and Bill Petrie of PromoCorner a hosted

The Industry Celebrates Promotional Products Work! Week

Attendees at Hirsch Gift’s open house in celebration of PPW! Week included local distributors, charity representatives and staff members from the offices of Sen.

Ted Cruz, Rep. John Culberson and Texas State Rep. Gene Wu.

Geiger Sales Partners Ashley Moss (left) and Elizabeth

Mosley attended an event the distributor hosted at a

client’s facility in North Carolina to educate them on

promotional products.

JUNE 2017