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Danny Rosin, CAS, Co-Owner
What does giving back mean to Brand
Fuel
? At Brand Fuel, we believe we can
improve the world through promotional
products. Robert Fiveash, my business
partner, and I call the business of
benevolence “BrandGood.” Beyond the
positivity that gets connected to our brand,
it gives us a shared sense of purpose. That
purpose of giving back
outside
the office is
directly tied to morale, culture, friendships,
retention, teamwork and generosity
in
the
office. We want to be a force for good in
the communities in which we work and
play. The most important output? Helping
others in need.
What advice do you have for other
companies that want to start a charitable
giving program
? Let your staff and/or clients
decide what is important to them and then
join forces with them for good. Leverage our
awesome promotional products medium
at events as giveaways, for recognition, as
donations, etc. Invite your clients to get
involved. Distributors and suppliers should
find ways to partner. Working together
on community needs might be the most
genuine relationship-building activity.
What has been the most unexpected
result of your company’s giving program
?
Witnessing the amazingly powerful
discretionary effort from our staff.
Through volunteerism, they make deeper
connections and gain leadership and
organizational skills they might not learn in
their day jobs.
Volunteers at 2014’s Band Together NC, included Brand Fuel employees and many more PPAI distributor and
supplier members.
Top10
MostGenerous
Fortune500
Companies
*2015 total cash
contributions to charities
$446.7 million
$301 million
$281.3 million
$276.4 million
$268 million
$225 million
$224 million
$168.5 million
$167.8 million
$142.9 million
Source:
Fortune
Photo by Rich Cox Photography
The Heroes Among Us
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FEATURE
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MAY 2017
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