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Meet nine heroes
among us that make
giving back part of
their corporate culture
by
Julie Richie
It’s no secret that we have big
problems in every community and
around the globe—from disease,
poverty, environmental challenges, and
educational and social justice issues,
to disaster relief needs. The good news
is that promotional products industry
companies are in a great position to
do something about all of these
problems—with beneficial
business results. With a December
2015 study by Ominicom Group’s
Cone Communications finding
that Gen Y will spend up to 70
percent more on brands that
support causes, today’s businesses
can’t afford
not
to get involved.
Afdhel Aziz, co-author of
Good Is The New Cool. Market
Kidznotes was the
recipient of more than
$1 million raised by Band
Together NC in 2016.
Photo by Gabriel Nelson
The Heroes Among Us
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FEATURE
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MAY 2017
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27