Supported charities:
Distributor
Promo Direct supports Focal Point
Ministries, which uses radio broadcasts,
podcasts and printed materials to spread
the gospel of Christ; Sunshine Kids, a
charity that supports kids with cancer;
Nevada Partnership for Homeless Youth,
a local charity; St. Jude’s Children’s
Hospitals; and 3 Square, an organization
that provides breakfast and lunches for
impoverished school-age children and
food for needy families.
Program structure:
The company
gives to different charities in different
ways. For Focal Point, they give time
volunteering and donate to their events,
such as golf accessories for their annual
golf tournament. With Sunshine Kids,
the company supports them financially
and sponsors their events with bags
and t-shirts. Nevada Partnership for
Homeless Youth has Promo Direct
employees bowling in their fundraiser
and donating the awards and t-shirts
for the event. 3 Square provides
opportunities for employees to volunteer
at their facilities, to stuff backpacks for
kids or pack boxes of food for the needy.
With St. Jude’s, Promo Direct works with
their staff to supply promotional products
for their fundraisers. In addition to
providing financial resources and giving
of employee time to these charities, the
company also donates overruns and
product returns.
Promo Direct employees participate in a bowling fundraiser to benefit Nevada Partnership for
Homeless Youth, an organization that provides comprehensive life-saving services for homeless
youth 24 hours a day on virtually every street corner in southern Nevada.
PROMO
DIRECT
Dave Sarro, President/CEO
What does giving back mean to Promo
Direct?
We are always blessed when we
bless those less fortunate. Whether we give
a financial donation or a couple of hours
of our time, we come away with a different
perspective on life. We are more thankful
for what we have and appreciate our own
blessings. It is not difficult to find volunteers
to help out at 3 Square for a couple of hours
on a Saturday or to participate in a bowling
tournament benefitting homeless youth. We
have also participated in food drives at
holiday times.
What advice do you have for other
companies that want to start a charitable
giving program
? Giving back should come
from the top down. With the support and
leadership of management, it should
be relatively easy to find a charitable
cause or program to support in your
local community. Whether it is a financial
donation or a Saturday spent volunteering
as a team, it is a worthwhile endeavor for
the entire company to participate in.
What has been the most unexpected
result of your company’s giving program
?
There is such a sense of pride and
accomplishment when one is giving back.
Volunteering as a company to those less
fortunate not only helps those in need but
also builds up our own team, as we work
together to provide for the needs of others.
The Heroes Among Us
|
FEATURE
|
MAY 2017
|
37