PPB May 2017

Supported charities:

Hanes for Good is HanesBrands’ corporate social

responsibility program focused on environmental stewardship, workplace quality and

community building. Under Hanes for Good, supplier Hanes has two primary charitable

giving programs:The Hanes Sock Drive, a national program throughwhichHanes has

donatedmore than 1.9million socks to the Salvation Army since the programstarted

in 2009, andHanes4Education, a program that is exclusive to the decorated apparel

industry. Additionally, in 2016HanesBrands and its employees raised $2.4million for

UnitedWay of Forsyth County, North Carolina, and surrounding communities, as well as

donating food items and volunteer hours to community agencies as part of its award-

winning campaign. UnitedWay of North Carolina awardedHanes with its Spirit of North

Carolina Award for campaign excellence, the fourth consecutive Spirit Award and ninth

total earned by Hanes and its employees. Hanes and its employees have givenmore than

$39million since 1999 to help fund an array of services in Forsyth County.

Program structure:

In 2016, Hanes expanded the Hanes Sock Drive effort

by coordinating the collection of new socks at 160 HanesBrands Outlet stores

nationwide. Store employees distributed the donated socks to local nonprofit

organizations. As part of the company’s campaign, employees also donated 10,500

nonperishable food items and $11,000 to Second Harvest Food Bank of Northwest

N.C., one of United Way’s partners. As part of a Day of Caring, more than 400

headquarters employees volunteered at 13 local community agencies. Employee

volunteers contributed thousands of volunteer hours performing various tasks at

the agencies including landscaping, painting, administrative duties and more.

Hanes4Education allows screen-print suppliers and their customers to support

K-12 schools through a unique cash-rebate offer where schools can earn cash with

every purchase of Hanes and Champion products. Schools can earn 10 cents for each

Hanes® or Champion® printed apparel item ordered through suppliers, with checks

going directly to the K-12 school designated by the customer. Hanes has donated

more than $1 million to schools since starting the Hanes4Education program in 2011.

HANES/CHAMPION

Three Tips

For Starting A

Giving Program

Start In The C-Suite

A genuine commitment from the

C-suite and active involvement toward

pursuit of the desired outcomes is

key for successful workplace-giving

programs. Identify an executive

team member who is excited and

committed to the cause. The person’s

enthusiasm will be transferred

throughout the organization, and

this visible support gives employees

the “permission” to dedicate

their time and dollars as well.

Empower Employee Choice

Enabling and encouraging employees

to easily and conveniently donate

to the causes they care about

(not just the causes you choose

for them) is a clear best practice

for workplace giving programs.

Giving is personal, and different

people have different causes. Most

people today—especially younger

ones—don’t want someone else

deciding where their money goes.

Align Causes

With Company Values

Give choices but create a bias

to corporate-supported charities

through matching. Choose

community causes that:

• Align causes with corporate

goals and pillars

• Support general cause areas

that resonate with most

employees, such as education,

health or the environment

• Provide assistance in times of

crisis, such as supporting local

food banks during times of need,

hospitals, American Red Cross, etc.

Source: Jana Taylor, Benevity,

www.benevity.org

Socks are the most requested and least donated item in homeless shelters, according to Hanes’s Rachel Newman.

FEATURE

The Heroes Among Us

MAY 2017