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Julie Richie is associate editor for
PPB
.
52
|
JANUARY 2017
|
GROW
Categorically Speaking
Factors to consider when choosing bags for five popular purposes
Jennifer McFadden
,
communications director for BAG MAKERS, Inc., shares advice for
how to pick the best bag for your client’s promotion. Here’s what she says you should
consider when working with clients who choose bags for the following purposes.
Trade Shows—
Far more people will walk
by a trade-show booth than walk into it. If
you provide a great show bag, attendees will
carry it and advertise for you throughout the
show floor. The best way to bring all eyes to
your trade-show bag is to use a four-color
imprint. A one-color imprint lets you tell
people your company name and website; a
full-color imprint lets you show people what
your company does with a photograph or
picture of your product or service. The full-
color imprint tells your story when you’re not
around to talk about it. Look for higher GSM
material for greater durability, and wide
adjustable shoulder straps for comfort.
Event Goody Bags—
You should consider
several things for event goody bags—the
customer’s budget, the size of the giveaway
items, and whether the customer’s message
is short- or long-term. Plastic die-cuts are
a popular option for a one-time-use bag.
Customers who want more mileage for their
message should consider nonwoven bags,
like our Celebration Totes, that get used
(and seen) repeatedly.
Higher-end Gift Bags—
A heavy stock or
unusual shape will lend a higher perceived
value to gift bags. (We often suggest our
Reverse Trapezoid EuroTotes for higher-end
gift bags because of their distinctive style.)
Foil imprints lend an upscale look, and
custom tissue, ribbon and bows complete
the package.
Shopping Bags—
When choosing grocery
totes, you want a bag that won’t break
when packed full of items. Look for a high
GSM, reinforced handles, and plastic
bottom boards, like those offered in our
Big and Little Thunder Totes. Distributors
also can consider space-saving, convenient
collapsible bags; for example, our T-Pac
Poly T-Shirt Bag has a large interior pocket
that transforms into the bag’s storage
pouch. For more upscale shopping bags,
Mesh Panel Totes combine fashion and
function. They pair a retail look with the
functionality of a shopping tote.
School Bags—
When choosing bags for
schools, look for features that provide added
value or safety; for example, our Explorer
Backpacks have reflective stripes that
bounce light back from 50 feet, making
students more visible at night.
Trade Shows
Schools
Higher-end Gifts
bags