JANUARY 2017
INDUSTRY CERTIFICATION
/
MARKETING FOR ENTREPRENEURS
/
PPAI’S TOP AWARDS
/
FOUL-WEATHER APPAREL
/
BAGS
A PPAI Publication » January 2017
PPAI’s Top Awards In 2017 Salute Those Whose
Commitment Has Shaped The Association,
And Enriched The Industry And Our World
P. 80
CELEBRATING
LEADERSHIP
EXCELLENCE
Why
Industry
Certi cation
Is A
Smart Career Move
P. 26
Bags
For Every
Promotion
P. 46
De ning Risk
For The Promotional
Products Industry
P. 58
Smart Marketing:
Part 3 In Our Series For
Entrepreneurs
P. 76
PPAI Hall of Fame
inductees Margie
Price, MAS, and
Joel Schaffer, MAS