PPB January 2017

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The Prominence Of Profitability
Cliff Quicksell, Jr., MAS+, consultant and acting director of marketing for distributor iPROMOTEu,
shared his thoughts on keeping profitability front-of-mind in the December PPB article, “Sales Are
Great But Profitability Is King.” Strong sales numbers are great, Quicksell wrote, but without equally
strong profitability, they don’t mean much.
This industry, by following your suggestions, can ensure survival
in difficult times. I have always believed the promotional products
business has suffered from an institutional inferiority complex. Your
comments will help people get beyond the idea that their products
and services are not worth a higher price.
Like you, I have lectured on this topic for the past 25 years. In
almost every class, someone has made a comment similar to the
one you mentioned about overcharging. Profit is not a dirty word.
People need to understand that their personal value concepts may
be quite different from their clients’.
BARRY HULTS, MAS
President
Hults Consultants and The School for Promotional Marketing, Inc.
Bridgeville, Pennsylvania
SINCE 1985
Custom
LaserCUT,
Rubber, Leather,
PVC, Reflective
& more!
SMALL ADS = LOW PRICES
| JANUARY 2017 | 9