PPB September 2016

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I don’t know what
my competitors
do, but we’ve
always sent an
overrun sample to our distributors
at no charge. We feel this is a
nice “thank you” and keeps our
products in their minds and helps
in getting other orders. Distributors
are so busy, it’s “out of sight, out
of mind” and we want them to
remember us. We recently had a
distributor call to say how surprised
and happy he was that we sent him
a sample, and that in his 15 years
in the industry, no supplier had
ever sent him an overrun.
John Amsterdam
President
Neat Feet, Inc.
Oceanside, California
Beacon has a
program on certain
items that rewards
distributors for
their loyalty. In this program a
distributor can order multiple
products for the same customer
and only pay a set-up charge on
the first order. Any orders placed
within two years after the initial
order with a set-up charge will not
incur another set-up charge. The
distributor must use the same
imprint, but minor art changes
are allowed.
Gwen Brey
Marketing Coordinator
Beacon Promotions, Inc.
New Ulm, Minnesota
Tina Berres Filipski
is editor of PPB.
Singular Sensation
What is your company’s key differentiator?
Service, accuracy, creativity, community
service, the way your company says ‘thank
you’? Tell us at and we’ll include
more ideas in an upcoming issue.
| SEPTEMBER 2016 | 65
A Matter Of Distinction | FEATURE
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