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InkHead is a
21st-century
hybrid. We give
every client the
option of doing their order
seamlessly online, via live chat
or live consultation, depending
on their needs. On thousands
of our orders the art has been
approved and the order has
shipped before our competition
has responded.
Jim Franklyn
VP of Sales & Marketing/Partner
InkHead Promotional Products
Winder, Georgia
As we grow
increasingly
dependent on
web resources,
it’s clear that the internet is
no longer just an option, but
a necessary tool in business
and everyday life. For this
reason, we have taken a special
interest in establishing a
unique, relatable social media
presence specifically on Twitter
(@americanbus) and our blog
(www.americanbusblog.com).
Our goal is to represent
our company culture through
these popular platforms by
planning strategic posts about
our founder and CEO, favorite
promotional items, industry-
related articles, fun facts,
American’s own blog posts,
press releases and more.
Although American has been
on Twitter since 2011, this
past year has been pivotal for
our social presence. We’ve
organized a group of five people
across different departments
to help create a positive user
experience that communicates
our company’s personality.
Part of our success comes
from building a creative team
with players who offer different
perspectives and interests,
resulting in quality posts,
organic growth and influential
followers online. We’re excited
to continue incorporating our
company’s rich history with our
technology-driven future to tell
the story of American Solutions
for Business.
Amy Spychalla
Director of Strategic
Operations Support
American Solutions for Business
Glenwood, Minnesota
This year is my
40th year of
manufacturing
stuffed animals.
There is a sign on my computer
that has been there for 25
years. It says: “I retire when I
expire!” I am 73 years old and
insist that I will work for (at
least) another 15 to 20 years. I
love my work. As such, I have
come to love my customers too.
Whenever I receive a call from a
new person, I always ask them:
Do you know what your name
means?” My hobby is studying
the derivation of people’s first
names. Statistically nine out of
10 people do not know what their
name means. I enjoy offering this
edification and so do they.
Steven Smith
President
Steven Smith Stuffed Animals, Inc.
Brooklyn, New York
Prime Line’s Jetline facility in
Gaffney, South Carolina, uses
its hometown advantage by
shipping locally grown peaches
to top clients around the
country. Gaffney is known for
its peaches, from its peach-
themed water tower to
its annual peach festival. It’s
a great way to celebrate
our hometown and provide a
unique gift to our customers.
Eric Levin
Senior VP
Prime Line
Gaffney, South Carolina
Most people will tell you that they stand out with creativity and service. But if most people tell you
that, how is it different? At Hasseman Marketing, we have a full-service marketing company that
includes in-house video production and graphic design. That allows us to take a thought leadership
position on content creation. We create relevant content for our customers and prospects every
week (and nearly every day). We create videos, blogs, podcasts and more. This includes the award-
winning, weekly
Delivering Marketing Joy
web show that is nearing 100 episodes. By creating content
at this rate, we naturally stand out in a marketplace talking about the next special.
Kirby Hasseman
Owner | Hasseman Marketing & Communication | Coshocton, Ohio
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SEPTEMBER 2016
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63
A Matter Of Distinction
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FEATURE