PPB September 2016

here’s plenty of wisdom in this saying about competition: “First it makes

you sick, then it makes you better.” When you have to compete for your

clients’ business, you can’t sit on your laurels. You must continually

hone your strengths and spotlight what makes your company the best.

Clients have a lot of choices—

including whether to buy from you

or someone else. In the crowded

promotional products marketplace

with more than 21,000

distributors and more than 3,500

supplier companies, it’s easy to

be a “me-too” and get lost in the

shuffle. The trick is to take on

the competition by differentiating

your company to make it

memorable and notable. Here’s

how 19 industry companies

are accomplishing just that.

SEPTEMBER 2016

A Matter Of Distinction

FEATURE