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As far as we
know, no one
else produces
soft vinyl spot-
color products as we do. We
imprint our soft vinyl spot-
color products with the same
material as the product itself
and bake the imprint right
into the piece, so the logo or
advertisement lasts as long
as the product. We have had
people bring us products that
we made for them 35 years ago
and the imprint is still on there.
Mike Burns
President
Quikey Manufacturing, Inc.
Akron, Ohio
At The Book
Company, our
positivity is our
differentiator.
We love our company, the
unique product solutions we
provide and the work we do
every day. From the happy,
jumping images on our
website and catalogs, to the
smile-inducing designs and
bright colors of our journal
line, to the enthusiastic
helpfulness of our team
members, we stand out. We
do whatever it takes to ensure
that our distributor partners
enjoy their experience with
us and feel confident that we
will support their opportunities
and orders with gusto.
Doug Greenhut
President
The Book Company
Delray Beach, Florida
We answer all
of our calls
in three rings
or less. We also never have
to transfer a call on product
information or customer care
because all of our inside
sales team and customer
care team members—
Clickers—have the ability to
make on-the-spot decisions
for our customers with no
delay. It’s empowerment
to the nth degree.
Reggie Gonzalez
Vice President of Sales &
Marketing
iClick
Seattle, Washington
We differentiate
ourselves first
and foremost
from most
traditional distributors by
having an absolutely amazing,
manicured website with a
selection of 13,000 products
we can take our customers
to, each with accurate
descriptions and great
images. We have a
team of people who work
full time accurately writing
descriptions and preparing
images so that we are
explaining and showing
the customer the product
in its best light. Customers
are often at their desks
and they want immediate
gratification, and the ability
to take immediate action.
The ePromos site, in its
18th year of development,
along with one of our expert
brand consultants, is the
one-two punch that helps us
differentiate ourselves.
Jason Robbins
CEO
ePromos Promotional
Products, Inc.
New York, New York
One way that Walker-Clay, Inc. differentiates itself from competitors
is through the use of our Large Order Recognition program. For every
large order that comes in, we send out a nice self-promo gift with a
hand-written note from the rep. We change up the item every quarter
and many clients look forward to seeing “what’s next.” We’ve used
towels (like the one pictured), bags, umbrellas, drinkware—all from our
preferred vendors so that we can continue to promote sales with those
valued partners.
Michelle Peebles, MAS
Vice President, Sales & Marketing | Walker-Clay, Inc
Hanson, Massachusetts
One of the ways that Riteline
leaves a lasting impression is
through the use of thank-you
notes—but not the bland,
four-by-six-inch, thank-you
card and white envelope.
Our customized notes are
full-color, showing scenes
from the factory and we have
four different inserts to use
depending on what type of
interaction we’ve had with the
customer. A short, hand-written
personal note is added and
we also include a laser-etched
personalized pen as a token of
appreciation. All this goes into a
bright red foil padded envelope
and is sent to the customer.
Steven Meyer
Riteline USA
VP Sales and Marketing
Dallas, Texas
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SEPTEMBER 2016
|
FEATURE
|
A Matter Of Distinction