PPB September 2016

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Stay on trend with a focus on fitness and
wellness when you customize this silicone
wrist pedometer for your next marketing
campaign. Both a watch and a pedometer
that can record steps, calories burned and
distance, the pedometer comes with batteries
included and is packaged in a white gift box.
These wristbands are great for marathons,
gyms, and reward and wellness programs.
Essef Distributors UPIC: 7414140
Brand-name products can
be an especially effective way
to recognize or incentivize
employees, something that some
distributors avoid due to a lack
of knowledge. “Sometimes, I
feel we make our channel more
complicated than it needs to
be—we talk about incentive
programs or this program or
that program, when it can be as
simple as someone is looking
for a nice gift and a brand name
item would just work better,” says
Gary Slavonic, president of Top
Brands, Inc. (UPIC: topbrand) in
Oshkosh, Wisconsin. “Just as it
is in the traditional promotional
products space, it’s important to
align the branded product with
the opportunity,” he adds.
Slavonic’s company recently
participated in an event where
the audience was comprised of
women professionals, and the gifts
handed out were Vera Bradley
business card cases. “Certainly a
traditional promotional product
could have worked, but having
a brand name item such as
Vera Bradley to hand out to the
recipients added to the overall
quality of the experience,” he says.
And don’t forget about the
presentation of your product,
says Jennifer McFadden,
communications director at
BAG MAKERS, Inc. (UPIC:
BAGMAKRS). “If you aren’t talking
about packaging, you are leaving
money on the table.” She says that
the easiest way to transform a
product from a giveaway into a gift
is to package it nicely. “You can
use a printed gift bag with tissue
paper, or wrap the giveaway and
add ribbons and bows that are
printed with your logo,” she adds.
Products For
Any Program
This lambskin satchel briefcase from
the Aero Squadron Collection has a
padded center gusset with a removable
laptop shuttle. The roomy rear gusset
includes a 13-inch inside zip pocket.
Carry the satchel in comfort with the
removable and adjustable shoulder strap
with a faux shearling pad. The cotton
lining shows schematics of aircrafts.
Scully Leather UPIC: SCULLY
Small and compact, the Bose SoundLink
Mini Bluetooth Speaker gives big sound
with deep bass for a full-range listening
experience. A built-in speaker phone allows
you to take calls out loud with clear sound.
The rechargeable battery plays up to 10
hours and charges with most USB power
sources. Choose from carbon and pearl.
Beacon Promotions UPIC: BEACONP
| SEPTEMBER 2016 | 47
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