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Real World Solutions
Thumbs Up To Keeping
Customers Coming Back
Small businesses usually don’t have a large
advertising budget, so when they do advertise,
it needs to be something that will have a huge
impact for a small price. With the advent of
online banking, a credit union was experiencing
a decrease in the number of customers who
actually came into the credit union lobby. They
wanted to give out an item that their customers
would use while doing their online transactions
and keep their name top of mind, so they chose
a Thumbs Up phone and tablet holder from
supplier Beacon Promotions (UPIC: BEACONP)
in New Ulm, Minnesota. It was imprinted with
the credit union’s logo and a catchy slogan to
hand out to new customers.
Source: Beacon Promotions
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Engines
VP Racing Fuels, a San
Antonio, Texas-based
business that provides
performance fuels for the
motorsport industry, wanted
to provide its retail customers
and loyal followers with
branded merchandise at
the click of a mouse. So the
100-employee company
partnered with Cheshire,
Connecticut-based
distributor Barker Specialty
Company (UPIC: BARKER) to
launch an ecommerce store,
VP Performance Gear.
The store serves as a one-
stop shop for VP’s expanded
line of hats, t-shirts,
promotional items and
more; items include “Mad
Scientist®” and VP Monster
Truck-themed products,
including a VP Monster Jam®
T-Shirt, a Monster Truck
plush toy, Monster Truck
pennant and even a Mad
Scientist bobblehead.
Source: VP Racing Fuels
Case studies from the industry
Online Orders Are InThe Bag
To build sales for its drive-thru service, a
restaurant launched a website for customers
to order their breakfasts, lunches and dinners
online. The fast food restaurant is located in
an area that is mainly industrial, with pretty
high traffic.
Since most of the customers’ purchases
were delivered in paper bags, distributor
West Coast Promo Resource (UPIC: diaaaa)
in Fullerton, California, suggested bag clips
imprinted with the restaurant’s website
address to be included with every to-go order.
After three months, the restaurant reported
that customers were actually requesting
the bag clip and online orders had grown to
create long lines at the drive-thru during the
lunch hour.
Source: West Coast Promo Resource
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SEPTEMBER 2016
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