41 / 114
GROW
40
MARKET TO MARKET
SMALL-BUSINESS MARKET
46
EDITOR’S PICKS
EMPLOYEE INCENTIVES
54
SALES
THE ROLE OF PROCUREMENT
IN DOING THE RIGHT THING
58
GUEST VIEWPOINT
PRODUCT SEARCH
VS. STORYTELLING
60
A MATTER OF DISTINCTION
HOW 19 COMPANIES
DIFFERENTIATE THEMSELVES
Open For Business
Small-business clients
present big promotional
opportunities.
page 40
A Matter of
Distinction
19 Ways Your Competitors Are
Differentiating Themselves
|
SEPTEMBER 2016
|
39