PPB September 2016

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Q How are generational
differences affecting the
types of premium and
incentive products you
suggest to your clients?
A When I started at Axis
(10 and a half years ago) I
sold a lot of padfolios. It was
a great item and a staple
piece; it still is. However,
the world has changed. We
live in a world of startups
and where the tech industry
is booming. Many people
do not wear suits and ties
to work these days. Many
go to work in jeans. We
have to cater to current
audiences. Sometimes
selling a hoodie is more
relevant than a padfolio.
If someone is set on a
padfolio, I like to suggest
that it include an iPad
holder in it so it is functional
for many audiences.
Q What are some current
trends you are seeing
in the premium and
incentives space?
A A bigger trend we are
seeing is not about product
but more towards how we
work. Our clients want lower
quantities and they want
them faster. Everything
is on demand these days.
People want and expect
instant service.
Q Can you give an
example of a successful
program you’ve been a
part of recently?
A Axis was recently part of the
rebrand for TIAA, a 98-year-
old nancial services
company. One of the most
memorable projects was
producing hundreds of
custom Vineyard Vines
ties, bow ties and scarves
with new branding. They
turned out beautifully and
CEO Roger W. Ferguson,
Jr. has worn the ties during
interviews on CNBC.
Q Do you have any tips for
small distributors just
entering into this arena?
A All that trends in retail and
fashion makes its way to
the promo world. Keep your
eye on what is trending in
retail to be one step ahead
of the game for your client.
Be aware of what colors are
hot in fashion and the latest
styles in bags.
Incentives In Action
Q&A with Johanna Gottlieb, senior branding
specialist, Axis Promotions
Wirelessly transfer photographic
images from any iOS or Android
smartphone for instant prints in
seconds with the Fuji lm Instax
SHARE™ smartphone printer.
This little printer produces two-
by three-inch instant prints on
the spot. Special features include
multiple prints of the same
photo, a black and white photo
option and special messaging
options on each print. Includes a
20-exposure pack of lm, lithium
batteries and photo album.
Indigo UPIC: INDIGO
The RoxBox™ Duet Bluetooth Speaker is
a sleek and slender speaker that can t
into virtually any space. It turns any mobile
device into a portable sound system with a
built-in subwoofer that provides exceptional
quality sound. This speaker allows you to
use it as a hands-free phone and is perfect
for conference calls. Make your client’s
logo multicolor with TruColor™ imprint.
Starline UPIC: STAR0009
| SEPTEMBER 2016 | 51
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