PPB May 2016

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42 • PPB • MAY 2016 GROW
EDITOR’S PICKS
These patriotic sunglasses with
UV400 protection are a perfect acces-
sory for any summertime election
event. Add the candidate’s custom
logo or campaign slogan. One size
fits most adults. WOWLine //
UPIC: MANY0002 //
Everyone knows that the donkey
and elephant represent the
Democratic and Republican
parties. Political action commit-
tees and hotels in cities that host
political debates or town hall
meetings have used the
reversible donkey elephant
puppet as way to engage voters
in some laughter before heated
debates and before important
decisions are made.
Artistic Toy // UPIC: ARTSTOY //
For a unique political giveaway, stick-
less hand fans make a perfect
handout at any political rally, event or
parade, indoors or outside. This 6 ¾-
by 8 ¼-inch fan is available in white
with a process color (CMYK) imprint on
both sides. Magna-Tel, Inc. //
UPIC: MAGNATEL //
Why
Yard
Signs
Matter
IN THE FIRST RANDOMIZED
FIELD trial of political yard
signs, five researchers found
that on average, lawn signs
increase vote share by 1.7
percentage points and the
effects spill over into adjacent
precincts. One of the
researchers, Alexander
Coppock, a doctoral candi-
date in American politics at
Columbia University, said he
and his colleagues started the
trial assuming that candi-
dates were wasting their
money on small yard signs.
Their findings contradict
that notion. And Arizona-
based political consultant
Constantin Querard empha-
sizes that yard signs can
make a big difference in
“down ticket” or local races,
like state legislator or county
assessor, where people aren’t
paying as much attention.
“Your endorsement is valu-
able only because they
assume you know the person
or pay attention to this. And
in the absence of any other
deciding factor, the personal
endorsement from your
neighbor actually, I think,
carries weight,” Querard says.
Source: Arizona Daily Star
PHOTO: CHRIS FRITCHIE