PPB May 2016

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MAY 2016 • PPB • 43
POLITCAL CAMPAIGN PRODUCTS
Double-sided yard signs are
great for name recognition and allow
a candidate’s supporters to proudly
display their favorite candidate.
Gill Studios // UPIC: gill //
Adhesive notes are the perfect tool to create an effective, efficient,
grassroots campaign. Attach a note to the front door of each home in the
region. Add an adhesive note to each mailing piece to increase value. The
more dimension a marketing item has, the more it will be noticed.
Bebco // UPIC: BEBCO //
Five tips for creating an
online campaign store
1 Plan ahead. An online store is essentially a business with-
in your campaign or group. Build a business plan includ-
ing branding, marketing, staff and budget.
2 Emphasize unique messages. What is your campaign
about? People are more likely to buy merchandise with a
lasting, transcendent message than just a campaign or
union logo.
3 Include merchandise in your marketing. Let people know
how to get the products you’re offering. Use social media
to connect web savvy supporters to the store. Offer a dis-
count code to targeted supporter groups.
4 Supplement the store with premium appeals. A well-
placed premium item may whet your base’s appetite for
other merchandise and boost your traditional fundraising
totals at the same time.
5 Keep it fresh. New designs and new products will give
your supporters a reason to keep coming back to the
store to make donations.
Source: Tigereye Promotions
PHOTO: CHRIS FRITCHIE
PHOTO: CHRIS FRITCHIE