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REAL ESTATE
MAY 2016 •
PPB
• 37
REAL-WORLD SOLUTIONS
USE THESE PROVEN CAMPAIGN IDEAS TO BOOST
SALES IN THE REAL ESTATE MARKET:
Sealing Deals With
Custom Branded Folders
A REAL ESTATE COMPANY
was looking for custom
printed branded folders to use as a welcome pack-
et for new clients, along with a special gift to give
them as a value-add. The distributor selected a
standard four-color pocket folder and mini flip-pad
jotter. The folder was customized with the real
estate company’s logo, and the tagline Welcome
Home on the front cover, along with color
photos of sample properties from their portfolio.
The company paired the welcome folder with a
branded mini flip pad jotter for their clients to take
down important notes during property showings.
Inside each folder, the real estate company included
its business card, property listing fliers, an informa-
tional FAQ sheet for buyers and sellers, and other key paperwork. The
welcome packet folders and flip-pad jotters were distributed to clients in
person at meetings and open house events. As a result, the company saw
increased engagement with their brand and higher customer retention.
Source: Warwick Publishing Co. (UPIC: WARWICK)
Driving Brand
Awareness
AS A GOLF TOURNAMENT SPON-
SOR,
the regional office of a
national real estate company
wanted to gain the most expo-
sure for its sponsorship dollars
without utilizing traditional pro-
motional items such as golf balls,
caps or can coolers.
Working in conjunction with
the golf course and tournament
coordinators, the local real estate
team and its promotional prod-
ucts distributor designed a series
of fun and informative vinyl
graphics to be placed directly
onto each golf cart. Additional
concrete graphics were devel-
oped for placement on cart paths
featuring specific benefits of
working with the company.
The high visibility and place-
ment of the concrete graphics
ensured the real estate compa-
ny’s hospitality tent was con-
stantly filled. The local office saw
an immediate spike in business
and attributed over 60 percent
of that to the sponsorship invest-
ment. The distributor repeated
this campaign on several subse-
quent occasions, with equally
impressive results.
Source: Hadrus Vinyl Graphics
(UPIC: HADRUS)
Building Better Incentive Programs
A MINNESOTA-BASED CONSTRUCTION LEADER
wanted to highlight
employee achievement in safety hours, years of service and peer-to-
peer recognition through an awarded point system. The program sup-
ports the company's inclusive and empowering culture by offering
quality hard-good and apparel gifts in exchange for redeemed points.
Committee members, split up by region, share the responsibility of
item selection and order fulfillment. Only items with the company logo
are allowed in the program, to promote the company brand while pro-
viding incentive for employee greatness. The result has been an effi-
cient program that places orders directly with production, maintains
records of points earned and spent, and saves thousands on freight
costs by combining shipments to each branch/location.
Source: Arcon Solutions (UPIC: A656595)
CASE STUDIES