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Engage With
The Audience
ONCE ATTENDEES STOP IN your booth, it is time for your
event staff to take action. A well-organized, easy-to-spot and educated
staff can turn casual booth visitors into long-time customers. Be sure your
space is adequately staffed. Getting attendees’ attention and causing them
to stop doesn’t help if they don’t learn about your products or services.
MARCH 2016 •
PPB
• 37
12. This cut-out
at the VP Brand booth got us to stop and snap
a picture.
13. Oversized products
in the Dacasso Limited booth made
for fun photos.
14. An over-the-top display
featuring the authentic 1966 Batmobile
encouraged us to enter RMK Worldwide’s booth.
15. Prime Line’s exhibit
had plenty of easy-to-spot, coordinated
right-down-to-the-shoes staff.
Philip Peden is a marketing specialist at HALO Branded Solutions by day
and a self-proclaimed art nerd by night. He’s armed with 10 years of pro-
motional experience, a mountain of marketing knowledge and award-
winning design skills. You can find Peden and his fellow HALO contribu-
tors writing about promotional marketing, branding and strategies at
www.halo.com/blog.