PPB March 2016

40 •

PPB

• MARCH 2016

GROW

MARKET

TO MARKET

From branded mints on

pillows to logoed spa slippers,

guests who receive thoughtfully

selected promotional items are

more likely to be repeat cus-

tomers. PPAI’s most recent study

on promotional products’ influ-

ence on consumer behavior

revealed that 85 percent of con-

sumers who received a product

from a business with whom they

already had a relationship were

likely to continue that business

relationship.

Alex LeFevre, CAS, presi-

dent of Identify Yourself (UPIC:

iyyf ) in Kitty Hawk, North

Carolina, says his distributor

firm is seeing a three-pronged

approach to promotions by

clients in the vacation-rental

industry.

“With more and more vaca-

tion rental companies using

branded products to increase

brand visibility in an increasingly

crowded marketplace, they are

seeking out experts in our indus-

try to develop programs as

recruitment tools to increase

their rental inventory, maintain

current relationships and bring

units into their rental programs,”

says LeFevre. “Our clients come

to us for answers on how to

A MEMORABLE VACATION STAY or spa day often spurs us to want to

relive those moments of pampering and relaxation, but since pilfering fluffy

robes and plump pillows is frowned upon, what else can spas, hotels, vacation

rentals and resorts provide guests that will remind them to return? Promotional

products of all kinds, of course.

HOSPITALITY CLIENTS RELY ON MEMORABLE PROMOTIONS TO SPUR REPEAT BUSINESS

By Jen Alexander

THANK YOU,

COME AGAIN

HOSPITALITY

Branded chocolates not only make memorable gift items, but studies also show that dark chocolate may

actually lower the risk of cardiovascular disease.