PPB March 2016

Invite Attendees To Stop

NOW THAT YOU HAVE their attention, it’s time to convince

attendees to actually stop and interact with your staff. Games, mascots,

photo-ops and interactive product spaces are good ways to give atten-

dees just enough of a push to have a look around.

36 •

PPB

• MARCH 2016

INNOVATE

8. Live tweeting

in the DistributorCentral booth got the crowd

involved in the display.

9. No walls and multiple product interaction spaces

at the Tomax

booth provided easy navigation and a more comfortable setting.

10. The open retail space

of the River’s End Trading Company booth

encouraged us to browse products.

11. A living mannequin

at the River’s End Trading Company booth

showed off the product and got our attention.