PPB March 2016

TRADE SHOW IDEAS DESIGNED TO GET ATTENTION

By Phil Peden,

HALO Branded Solutions

A Distributor’s

View Of Expo

With a show of this size,

there were many amazing, well-

designed exhibits that got our

attention and had extremely

helpful, friendly staff. If we tried

to list them all, this would be a

never-ending article. So, the

examples we have chosen are

those that were doing something

completely different from their

neighbors, and the ideas could be

scaled to fit any size show.

You have only a few seconds

to engage show attendees before

they pass you by and talk to your

competition. Standing out in the

crowd is key, and interesting

graphics, text, lighting and tex-

tures can make a huge difference

in getting those potential cus-

tomers to stop and take a closer

look. Here are a few examples of

those exhibitors that made us

take a second look.

WE’RE BACK FROM The PPAI Expo in Las

Vegas, and with one million square feet of exhibitor

space there was quite a bit to see and do. This year

we picked up new promotional products, education-

al insights, observations of what happens at a show

of this scale and how it relates to your customers,

and tips for your company’s next show exhibit.

32 •

PPB

• MARCH 2016

INNOVATE

1. Go up.

We noticed this Prime Line display across the showroom floor.

2. Incorporate a cohesive design theme,

like this exhibitor, Artifi

Labs, right down to the ice cream sandwiches they were giving away.

3. Showcase color

with your entire product display as in the

Numo booth.