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10. Companies in the travel industry will love
promoting their businesses—and standing
out— with this 2 ¾ " x 3" NoteKeeper™
shoe magnet. Magna-Tel, Inc.
UPIC: MAGNATEL
11. Create your own breeze while promoting
your brand with this portable LED display
fan. It makes standing in long lines at hot sum-
mer tourist destinations a lot more comfort-
able. Global Promo UPIC: globalre
Julie Richie is associate editor for PPB.
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EDITOR’S PICKS
56 • PPB • JANUARY 2016 GROW
Birthday Wishes
EACH YEAR LUFTHANSA CHOOSES
a different travel-related birthday gift to mail to
its “eXperts”, a core group of travel agents who
provide 80 percent of Lufthansa’s travel agent
sales. In 2015, the gift was a TSA-approved
zippered clear pouch with four tubes printed in
full color featuring the branding of each part-
ner airline. The complete pouch was packaged
in a Tyvek envelope with additional message
opportunities. The gifts were mailed out on a
monthly basis to eXperts who had a birthday
during that period.
Source: PAW Marketing, Inc.
CASE STUDY