PPB January 2016

RAVEL AND TOURISM IS ONE of the largest industries in the

U.S., generating $2.1 trillion in economic output in 2014. The

number of U.S. airline passengers rose 2.5 percent in 2014 to

848 million, according to the U.S. Department of Transportation.

That means at least 848 million promotional products could be

flying around the world in travelers’ purses, pockets and

luggage, bringing brand awareness for your client.

If you’re a regular flyer, you know that today’s jetset-

ters have three things at the top of their minds: power for

mobile devices, security for IDs and important documents,

and anything that makes traveling easier and more efficient.

“Travelers need RFID-blocking wallets to store papers, itin-

eraries and documents. They also need TSA-approved travel

kits for their carry-on luggage and TSA-approved laptop bags

that allow quick checks through airport security,” says Ron

Williams, direct of marketing at Edgerton, Minnesota-based

Fey Industries, Inc. (UPIC: Fey).

But whatever product clients choose, Williams

adds, it’s the brand engagement that is crucial.

“Given that the majority of travel bookings now

take place online, make sure your travel

clients provide a human face, voice and

touch to their brand.”

Read on for great promotional

product ideas that can transport your

clients’ brands around the world.

EDITOR’S PICKS

52 •

PPB

• JANUARY 2016

GROW

ON THE ROAD, RAIL OR IN THE SKY, PROMOTIONAL

PRODUCTS CAN MAKE THE JOURNEY EASIER AND

MORE SECURE

By Julie Richie

Have Power Bank,

Will Travel