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JANUARY 2016 •
PPB
• 55
TRAVEL PRODUCTS
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Crew Love
UNITED AIRLINES, WHICH OFTEN
receives letters from passengers commending the
exceptional service from its crew members,
wanted a new way to recognize employees for
their superior performance. The development of
a recognition team and the creation of a “Voice
of the Customer” program provided a way to
recognize and reward deserving crew members—
positive customer testimonials are rewarded with
a card redeemable for an annual subscription to
a magazine of their choice. To further motivate
exceptional service, employees receiving multiple
accolades receive an additional card redeemable
for movie tickets or DVDs and pizza.
Source: MediaTree
CASE STUDY