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EDITOR’S PICKS
40 •
PPB
• DECEMBER 2015
GROW
Cover, Don’t Toss
HAVE YOU EVER RECEIVED an order
of embroidered promotional items only to find
that the logo or text is incorrect? Such a waste,
right? Not anymore. Supplier Windswept
Marketing, Inc. (UPIC: Windswep) has a solu-
tion that will save you time and money. The
company’s Indirect Embroidery™ Covers are
applied using a patented process that completely
hides the incorrect image or text without any
unsightly backing. For example, when a dis-
traught distributor received 3,000 incorrectly
embroidered premium jackets for a huge nation-
al event, “we created a new Indirect Embroidery
event logo that completely covered the incorrect
logo,” says Brian Fuchs, president of Windswept.
“No one had any idea and we saved the company
about $1.5 million in retail sales.”
CASE STUDY
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