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HERE’S SOMETHING INTERESTING and fun about products that
stick, whether by adhesive, putty, magnetism or suction. Perhaps
those products instantly take us back to fun childhood memories
such as playing with modeling clay or receiving a smiley face
sticker on a spelling test. Maybe it’s more scientific and the
reason people gravitate towards products that stick is because they engage
most of our senses. While stickers are an easy, inexpensive way to promote
a brand—step onto any college campus and you’ll find students hunched
over laptops heavily personalized with their favorite brand stickers—they’re
just one of many players in the sticky category.
T
PROMOTIONAL CAMPAIGNS PROFIT FROM PRODUCTS WITH STAYING POWER
By Julie Richie
EDITOR’S PICKS
36 •
PPB
• DECEMBER 2015
GROW
Stick It Here