41 / 116
DECEMBER 2015 •
PPB
• 39
COMING UP WITH CREATIVE SOLUTIONS is all in a day’s work for distributors in the promotional products industry. Hillary
Feder, MAS, president of Hillary’s (UPIC: HILLARYS) has been churning out ideas for unique and memorable promotions for 26 years.
Here are a few of those ideas for campaigns that have included products with sticky qualities.
Audience Participation
Feder often suggests using magnetic sculpture puzzles in promotional campaigns
involving organizational change, which are “almost exclusively around people and how to
balance.” To increase engagement, she has clients run a contest to “see how cool of a shape
[participants] can create with the magnetic sculpture,” she says. Then the participants take
a picture and send it to a pre-determined email address. The photos are posted (on an
intranet or public website) so peer voting can take place.
Lasting Impression
To help a client with a training reinforcement campaign for users of their software,
Feder’s team created a three-part reinforcement, with one part delivered after each training
module. The three pieces were: a flexible USB drive, a flexible multi-port hub and Crazy
Aaron's putty that changed colors. “Using their heat-activated putty, and the fact that the
putty is really flexible, helped send
home the message and was unexpect-
ed after the first two types of prod-
ucts. Many recipients called my
client, telling them about the things
they were making with the putty and
how cool it was that it changed col-
ors,” adds Feder.
STICKY PRODUCTS
Creative Combinations
8
9