PPB July 2015

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JULY 2015 • PPB • 83
What kinds of projects or tasks
might you tackle on a given
day?
“One day I might get some interest from the
political sector for campaign-related promo-
tions, where I have to locate unique, inex-
pensive, U.S.-made items that would be
incorporated into the campaign. But my day
is mostly spent trying to figure out new
ways to get us to market. Yes, my back-
ground is in promotional products, but that
doesn’t mean we’re going to sign up for
every trade show. I go to market via other
methods, and much of that is calling on
established contacts I’ve made throughout
my career.”
How do you collaborate with
co-workers?
“One owner lives in London, one lives in
Miami, and my associates are in Finland,
North Carolina and another part of Florida.
We meet weekly, on Mondays, via Skype.
Because we are working on so many different
things on so many different levels, it’s impor-
tant to catch our breath and catch up with
one another.”
How does this job challenge
you?
“KeyFetch itself is about a year and a half
old; I started in February 2015. I’ve been in
this industry for more than 30 years and this
looked like a good opportunity, and a chal-
lenge, for me. The people I work with are
some of the brightest people I have ever
come across. They needed me, specifically, to
take them to the next level. We haven’t made
a huge splash, and that’s intentional, because
I want to make sure we can walk before we
run. I have been taking a methodical path to
where we need to be.”
Jen Alexander is an associate editor for PPB .
Mike Schenker and his wife, Sonia
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