PPB July 2015

DAY IN THE LIFE

Fetching Business

IN THE PROMOTIONAL PRODUCTS BUSINESS, EVERY DAY IS A

NEW ADVENTURE.

BY JEN ALEXANDER

Describe your office

atmosphere.

“I have worked from home since 1994.

My wife started to work from home five

or six years ago. We eventually worked it

out and now occasionally cross paths

during the day. Of course, working from

home means that at the end of the work

day, there’s always stuff to be done

[around the house]. But I’m able to shut

off when I need to; there was a time in

my career when I couldn’t do that. I

need to be able to step away, and this

job lets me do that. Due to our [compa-

ny’s] international nature, the phone is

ringing or emails are flying at all hours,

but it’s constructive.

“When my son was young, I was on

the road, but I always made sure to be

home for the important things—that was

my priority. I coached my son’s Little

League games, and [working with] kids

was therapy. Now I have a three-year-old

Labrador, and he is therapy for me. He is

full of energy and he makes me laugh,

and we argue—but it’s constructive.”

S WITH ANY STARTUP,

there’s no such

thing as a typical day. This is the note that res-

onates throughout the various goals Mike

Schenker, MAS, finds himself striving to accomplish with sup-

plier KeyFetch (UPIC: KEYFETCH), based in Miami, Florida.

What do you love about your company?

“KeyFetch is new, it’s different. The fact that it is ever-evolving, I love that part. Our

product is such that you can look at it as a card with coded numbers that you place

on your key ring, your phone and laptop, and you’re good to go. But we recognized

that this same feature can be used on other products as well. So I am looking for

other companies to partner with, and other products to put our code on.”

MIKE SCHENKER, MAS

Vice President of Promotional

Product Sales, KeyFetch

82 •

PPB

• JULY 2015

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