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The Paint Project
Pedicure essentials helped a nonprofit lung cancer support and
research foundation promote its cause. For a $25 donation, sup-
porters received nail polish and file kits, and were encouraged to
paint their toes creatively and post photos on social media. The
campaign, created by Silicon Valley Specialties, an affiliate of
Wayland, Massachusetts-based distributor iPROMOTEu
(UPIC: IPRO9320), was featured on an NBC affiliate station
and picked up by the BlogHer network, CNN and The
Huffington Post. It raised approximately $15,000.
74 • PPB • JULY 2015 THINK
Sales of pedicure kits were integral in raising awareness and
funds for a nonprofit fighting against lung cancer.
GOT A WINNER?
If you’ve created a promotion you think might be a contender for a PPAI Pyramid Award,
enter it by the deadline of July 10. The award recognizes the outstanding, creative use of
promotional products by distributor members in a variety of client programs and cam-
paigns. You can’t win if you don’t enter. Get the details now at
The Crime Wave
With crime rates rising, a local chapter of Crime Stoppers USA
reached out to community members to share its mission, hoping
this would increase the number of criminal cases solved.
Birmingham, Alabama-based distributor Concepts & Associates
(UPIC: 6971) helped them select
assorted icebreaker items, such as
pens, caps, magnets and lip
balm, at neighborhood meet-
ings. The products were
selected to appeal to all age
groups, and each was
imprinted with the chap-
ter’s logo and phone num-
ber. After the products
were distributed, the num-
ber of solved crimes increased
45 percent over the prior year.
The Spotlight
A professional trade association used promotional products to
boost the number of nominations for its annual awards program.
During trade shows held throughout the year, gift sets were
made available to those who took the time to nominate their
colleagues for recognition. Geiger O’Cain, an affiliate of
Lewiston, Maine-based distributor Geiger (UPIC: geiger), pro-
vided the gift sets, which included an eyeglass case and sun-
glasses, which were given out at the association’s trade show.
Those who submitted nominations were given decals to adver-
tise what they had done, and their names were entered into a
grand-prize drawing. With the help of the campaign, nomina-
tions increased from seven the year before to 53—surpassing the
goal by 76 percent.
A gift set containing sunglasses and a case helped increase
engagement for a professional trade association’s annual awards
program.
Draw more inspiration for
nonprofit promotions by
subscribing to PPAI’s IDEA
Source archive of past PPAI
award winners. Find it at
rg/
idea.
Items that appeal to all ages and demographics raised awareness
for a neighborhood crime watch group.