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We’re a really process-driven, num-

bers-oriented organization and believe

deeply in putting the information the

team needs into their hands in a way

that makes it as actionable as possible.

We’ve always had reports available that

PRODUCTIVITY

LOOK FORWARD, NOT BACK

A NEW, PROVEN WAY TO ACHIEVE YOUR SALES GOALS

BY CATHERINE GRAHAM

JULY 2015 •

PPB

• 69

THINK

E’VE LEARNED A LOT ABOUT

sales

management over the years and have made

many mistakes. The most important things

we have learned, though, come down to the tools—not tools

like computers or software but tools you give to your salespeo-

ple to teach them how to reach their goals.

W