PPB July 2015

MARKET TO MARKET

36 •

PPB

• JULY 2015

GROW

TODD TURNER, PRESIDENT of

Boiling Springs, South Carolina distribu-

tor Turner Graphics Corp. (UPIC: turn-

ergr) and its LogoMagnet division, shares

tips for nonprofits on selecting the right

promotional products for campaigns on

the website NonprofitMarCommunity.

Share them with your non-profit clients

at your next meeting.

Remember the purpose.

Promotional items are designed to

build brand awareness, help recipi-

ents remember a cause, say thank-you to

donors and more. Know what you want

to achieve before you pick a product.

Budget-conscious items are great for

large audiences; premium items demon-

strate the value you see in frequent

donors and longtime volunteers.

Know your audience.

Who are

they and what do you want them to

do for or on behalf of your cause?

What will they use or be pleased to

receive? Younger consumers value wear-

ables, while older recipients appreciate

calendars and pens; all age groups are

likely to utilize tech accessories.

Consider your group’s mission,

values and brand

. Does the pro-

motional item reflect your organi-

zation’s values? Would a health-awareness

group pass out candy? Should an envi-

ronmental group give away non-recycla-

ble cups? Similarly, products should

reflect a group’s ‘personality.’ Are you tra-

ditional or trendy? Age-specific or gen-

der-neutral? Items should reflect these

characteristics as well.

Think outside the box.

Look

beyond traditional items to those

that are useful but trendier.

Consider a slap bracelet rather than a sili-

cone rubber one; choose a hot-and-cold

commuter mug rather than a ceramic cof-

fee cup. Deliver a t-shirt that’s been com-

pressed into a cool shape, or a reusable

tote that zips into a compact pouch.

CASE STUDIES

Tunnel Of Funds

RAIN TUNNEL BRAND CAR WASHES invite schools, clubs and

churches to use their locations for car-wash fundraisers at a dis-

counted price. To help spread the word, Rain Tunnel gave out a

Duplex lunch cooler from BIC Graphic USA that contained litera-

ture on hosting car-wash fundraisers.

Source: BIC Graphic

Making Change Count

A NONPROFIT GROUP WANTED to ensure its volunteers

remained engaged, so the group launched a campaign under the

theme of “Change” to emphasize the change the volunteers were

making in the world. Volunteers received a digital coin bank from

Hit Promotional Products imprinted with the phrase “Change

Counts.” The volunteers loved the gift, and the organization

noticed a resulting increase in volunteer retention.

Source: Hit

Promotional Products

How To Choose The

Right Product