PPB July 2015

JULY 2015 •

PPB

• 35

THE NATIONAL WORLD WAR I Museum at Liberty

Memorial in Kansas, City, Missouri wanted to generate renewed

interest in its coverage of the first Great War and America’s role in

the conflict. Museum leaders also wanted to increase awareness of

the facility’s vast public education pro-

grams.

Las Vegas, Nevada-based

Digispec® (UPIC: DIGISPEC) pro-

vided a custom-shaped Vynex® Heavy

Duty mouse pad in the shape of a

hand grenade as a promotional hand-

out for their museum. Because of the

unique shape of the mouse pad and

the simplicity of its message, the

museum saw much excitement over

the promotion.

MARKET TO MARKET

Seven Top Trends In The Nonprofit Sector

THE FOLLOWING TRENDS ARE LIKELY TO DRIVE THE FOCUS OF NONPROFIT-GIVING CAMPAIGNS THROUGHOUT THE YEAR:

1. Limited resources

2. Increased demands for

services

3. Advancing missions

through advocacy

4. Transparency about

overhead costs

5. Engaging donors

through technology and

social media

6. Skilled volunteer

recruitment

7. Pursuit of shared space/

utilizing the sharing economy

Source: National Council Of Nonprofits

CASE STUDY

Igniting A Passion

For History

THE COASTAL

CONSERVATION

ASSOCIATION of

Alabama (CCA) hosts sev-

eral events throughout the

year to raise awareness

and support for its efforts

among Birmingham’s out-

door enthusiasts, hunters

and fishermen.

Birmingham-based distributor Concepts & Associates,

Inc. (UPIC: 6971), provided t-shirts, pint glasses and foam

can coolers to CCA in conjunction with Crawfest 2013, a

fundraising event. The result was a 28-percent increase in

sales over the previous year and positive donations to

the conservation program. The campaign won Concepts

& Associates, Inc. a 2014 PPAI Pyramid Award.

CASE STUDY

Celebrating Coastal

Conservation