PPB July 2015

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Know Your
Numbers
MANAGEMENT
JULY 2015 • PPB • 33
50
Debunking
The Myths
About Selling
Premiums &
Incentives
FEATURE STORY 42
Root For The
Home Team
EDITOR’S PICKS
Products To Help
Nonprofits Prosper Every dollar that a nonprofit
spends has to count, says Bonnet,
but most clients “understand that
you have to find the balance
between quality and quantity” when
selecting and sourcing products,
particularly those that may end up
in the hands of children.
Of the differences between
nonprofit clients and clients in for-
profit sectors, Bonnet says the ones
that stand out are longer lead times
and approvals. “[Nonprofits] may
not have a marketing individual on
staff, and they may have an intern
or someone’s relative helping—the
hodge-podge of employees means
they have more difficulty getting
media assets assembled,” he says.
“And the number of people who
need to sign off [on a project] is
more.”
Distributors who work with
nonprofit groups also need to be
prepared for a lower profit mar-
gin—or to receive none at all if
products come with printing errors.
“Sometimes, if there are mistakes,
you and a client accept 50-50
responsibility,” says Bonnet. “But
with nonprofits, you are 100 per-
cent at fault. Perfection is absolutely
necessary; they can’t accept messed-
up products,” says Bonnet.
“Sometimes you have to eat a job,
but I consider that to be part of
helping a cause. And that’s part of
why we’ve seen our business with
these clients grow over the past few
years.”
Jen Alexander is an associate
editor for PPB.
No matter how you raise awareness, the Trio™
Mix-n-Match tumbler is a promotional match.
Made in the U.S., the 16-ounce tumbler is avail-
able in 1,000 color combinations. It features dou-
ble-wall construction and a snap-on lid, and is
suitable for hot and cold beverages.
ALL-IN-ONE®
Keep a digital eye on your belongings with
KeyFetch™ tags. The unique codes associated
with these ID tags allow finders of lost items to
locate the owners and return their belongings
promptly. KeyFetch UPIC: KEYFETCH