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HE SPIRIT OF GIVING has
thrived in America from the time
it was a ragtag collection of
colonies. In 1657, the Scots
Charitable Society was formed in
Boston by 28 men to provide relief to Scottish
prisoners of war who had been sold as indentured
servants to labor in a Massachusetts iron works.
The call to help others has since been
answered by volunteers and organizers num-
bering in the millions. In 2012, the most
recent year of data, nonprofit organizations
employed 11,426,870 people, making up
10.3 percent of total U.S. private sector
employment, according to the U.S.
Bureau of Labor Statistics.
Though nonprofit employment
numbers may be small, the amount
of work they do and the volun-
teers they rely on are
quite large in comparison. To garner funds and
support for their causes, while also encouraging
volunteers to make ongoing commitments to
service, nonprofits often turn to promotional
products to help spread the word.
Quality Logo Products has helped dozens of
nonprofit clients over the years, enhancing cam-
paigns with thoughtfully selected products that
help deliver the desired message to target audiences
with success. Brett Bonnet, president of the Aurora,
Illinois-based distributor, says his clients typically
have a program or campaign idea in place and are
in need of the right product for the job. “The
biggest value-add we can bring to our clients is to
help them find the best product at the best price,”
says Bonnet.
GROW
32 •
PPB
• JULY 2015
GROW
HELP
IS ON
THE WAY
MARKET TO MARKET
BE A WINNER!
PAGE 96
T
CREATIVE MARKETING HELPS NONPROFIT GROUPS SERVE
OTHERS SUCCESSFULLY
By Jen Alexander