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APRIL 2015 •
PPB
• 25
THINK SUSTAINABILITY, ENVIRONMENTALLY FRIENDLY,
ecological responsibility. Think
green
.
American consumers are continuing to seek out green products
and services, with Millennials (those 18 to 34) emerging as some of the
most committed purchasers, according a Harris Interactive poll con-
ducted in April 2014 by SCA. The sixth annual online study, which
measured green purchasing behaviors and attitudes among 2,000 adults
in the U.S., reported that 75 percent of consumers say they purchase
green products and services. The motivator? The environment.
And, while the higher cost of green products may impact pur-
chasing decisions, the survey results show 40 percent of consumers are
willing to pay more for sustainable services and products if ethical and
responsible manufacturing practices are guaranteed. By age group, 56
percent of Millennials are more likely to pay more than consumers
aged 35 and older (34 percent).
This trend is growing within the promotional products industry
as suppliers and distributors are learning that working within the con-
fines of “green” means more than just recycling. For businesses operat-
ing in the green spectrum it is an ongoing, often complex, practice that
has become an integral part of everyday operations.
However challenging, green companies have overcome the obsta-
cles in a variety of ways, and their diligence and dedication has
strengthened their brands while meeting the needs of their clients.
PPB
reached out to six green industry companies who shared
their unique perspectives on what it takes to run successful, eco-focused
and sustainable businesses.
BE A WINNER!
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