41 / 112
CUSTOMIZED NON-
CATALOG PRODUCT
UNDER $25
GOLD
Okina Sales/Symphony
Handmade Papers
SILVER
Castelli North America, Inc.
SILVER
Promobilia Corp.
CUSTOMIZED RETAIL
BRANDED
PRODUCT/PACKAGING
SILVER
Visstun
SILVER
Walters Seed Company LLC
DISTRIBUTOR SALES &
MARKETING AIDS
GOLD
Hit Promotional Products
GOLD
Pop! Promos
SILVER
ETS Express
DOME
SILVER
Next Products, Inc.
SILVER
Stouse, Inc.
EMBROIDERY II
GOLD
Vantage Apparel
ETCHING/ENGRAVING/
LASER
GOLD
Advance Corporation
GOLD
Prestige Glass International
SILVER
Prestige Glass International
LARGE FORMAT
PRINTING
SILVER
Gill Studios, Inc.
Going For Gold
2 0 1 5 P P A I AWA R D S
MARCH 2015 •
PPB
• 39
SALES INCENTIVE PROGRAMS
Gold winner:
AIA/Promotions ’N Motion
Type of business:
Mortgage
Target audience:
The target audience consisted of more than
500 originators from across the U.S. for top achievement in sales.
Timing:
Feb.13-16, 2014 at the Arizona Biltmore, a classic
1929 resort featuring architecture and interior design inspired by
Frank Lloyd Wright
Other media:
Web, email and direct mail
Primary objective:
The goal was to create an annual sales
incentive program with room gifts over three nights that were
unique, memorable and creative. Some of the attendees had
been to the venue previously. The client challenged AIA to make
each gift unforgettable and honor those who most contributed to
the company’s growth.
Total program cost (including promotional products,
media, printing, packaging, etc.):
$600,000-plus
Strategy and execution:
The theme, “Destination Oasis,”
was created to focus on three days of luxury and relaxation for
winners and their guests. Items were centered on the reputation
and exclusivity of the Arizona Biltmore, which is casually elegant
with uncompromising standards and traditions. The program
began with a website that included the criteria and tracked the
potential winner’s progress. Every item selected was relevant to
the day’s activities, enhanced the overall experience and featured
a different theme: Spirit of the Southwest, Desert Evening Under
The stars and Art Deco Glamour. Products were packaged on-site
following the theme colors. Prior to departure each recipient also
received a custom white document holder with airline tickets,
luggage tags, agenda, etc.
Results:
The event achieved a 63-percent ROI for the client,
and the distributor won the client’s 2015 incentive program busi-
ness and solidified its relationship with the organization’s execu-
tive committee during the event.
Products used:
Two-tone jackets, lambswool throw, multi-
game set, bamboo telescopic fork, s’mores kit, power bank,
AC/DC iPad power adapter charger, Neoprene bag, headset,
Lucite magnetic frame and presentation folder.
Gemline
Prestige Glass
International
Okina Sales/Symphony
Handmade Papers
Hit Promotional
Products
Pop! Promos
Vantage Apparel
Advance Corporation